In 1984, two entrepeneurial brothers from South American named Fernando and Santiago Aguerre founded REEF out of a love for the beach and surfing. Their idea was to create high-quality, super comfortable products that fit the lifestyle they loved. Fernando and Santi walked everywhere, so they created sandals that could take them to the beach, into town, and wherever they wanted to go - in comfort. The brothers redefined, redesigned and reengineered every component of the sandals. That attention to detail and an uncompromising standard of quality made Reef the most comfortable sandals anybody had ever worn. The innovations that started in 1984 have evolved into the Reef sandals we love today, becoming a symbol of a free, comfortable and happy lifestyle.
WHERE WE'VE BEEN
1984
Founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with the world.
1984
Our first sandal, the "Original Striped Sandal" was created by the Aguerre brothers in their search for uniqueness and originality in the beach footwear market.
1995
REEF signs on Rob Machado, who goes on to become a Pipeline Master, style icon of a generation, entrepreneur, environmental activist and prominent shaper.
1995
Mick Fanning joins the REEF ambassador team. He's eventually coined as the fastest surfer alive, wins 3 world championship titles, and oh, he's got a feisty alter ego named Eugene.
1996
Our first shoe launched, taking REEF's well-known quality and comfort promise to closed-toe-footwear.
1999
A sandal was specifically designed and launched for Women, taking her unique style, fit and function into consideration.
2000
Our first Miss REEF calendar hit stores and the walls of man-caves around the world.
2005
Debuted our signature Fanning "Bottle Opener" Sandal. The world's first and only bottle opening sandal, inspired by our good pal Mick "Eugene" Fanning.
2007
Launched Reef Redemption, a product sustainability program that incorporated renewable, recyclable, and/organic materials.
2011
WeHeart program created to support local artisans in underdeveloped countries through product initiatives.
2014
Started incorporating Eco-One, an organic additive to enhance biodegradability, into products.
2015
Introduced Swellular Technology. A tri-layer system designed for superior comfort, traction and support.
2016
Began our partnership with Urban Surf 4 Kids, bringing foster and at-risk children to the beach to experience the therapeutic benefits of surfing.
2018
Introduced the Cushion Bounce collection with a newly developed high rebound footbed.
2018
Founding partner of the REEF x Surfrider Better Beach Alliance, dedicated to plastic pollution initiatives through beach clean ups and environmental legislation.
2019
Launched our first Pride collection with 100% of proceeds donated to PFLAG.
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